Press Release

Soren McAdam Christenson LLP
Certified Public Accountants and Business Advisors

Contact: Roger Wadell, Partner
909.798.2222

PR Contact: Ron Burgess
909.798.5737

FOR IMMEDIATE RELEASE
March, 2007

High Construction Activity in the Inland Empire
May Translate into Troublesome Accounting Issues
Soren McAdam Christenson LLP provides real solutions.

It’s rare to find accountants who know construction as well as their own calculator. However, Soren McAdam Christenson, the leading accounting firm in the Inland Empire, owes much of their market leadership to the construction industry; they even have a special construction team of partners and professional staff, who work exclusively in the industry.

Soren McAdam Christenson didn’t begin its accounting specialty in construction because it thought that this was a good market. They did it because they know construction from the inside, and have partners who have worked in the construction industry before they became CPA’s.

Signs of a national slow-down in housing may not translate to a construction slow-down in the Inland Empire, but SMC remembers the last decrease in the early nineties.

“In the construction industry, knowing when to slow-down can be more important than knowing when to gear up,” states Gary Christenson. “We try to track the pulse of the building industry in the Inland Empire through our involvement with our clients, industry organizations, banks and other involved parties. Our job is not just helping to enhance the current year’s profits, it also includes building owner wealth over the long haul.”

Soren McAdam Christenson has been deeply involved with general and sub-contractors for several decades, and most recently has developed a “construction team” which is able to focus on, and specialize in serving contractors and developers. These accounting specialists regularly communicate with each other regarding current trends and developments in both the industry, and within the Inland Empire. In contracting and development, cost and project management are critical; this is an area where SMC can really help.

The firm’s specialized construction team also includes IT professionals, who build specific software solutions for the construction industry. These specialists can help interface existing client systems into coherent reporting formats that are helpful for operations, labor, material coordination, and critical job-costing information. SMC professionals understand how underlying systems can positively impact project management.

It is only natural for Soren McAdam Christenson LLP to be committed to the Inland Empire and its economic development, since its roots, and those of its partners, are deeply planted in the region. SMC’s construction partners live and work in the Inland Empire and are actively involved in their communities and in the construction industry

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